Whitney Moore Represent Successful Plaintiff in Landmark Passing-Off Case Considering “Get-Up” in Product Packaging

July 2012

On 31 July, the Irish Supreme Court held, in a four-to-one majority decision, that Irish food manufacturer McCambridge Ltd is entitled to injunctions restraining competitor Joseph Brennan Bakeries (“Brennans”) from marketing its whole-wheat bread in packaging held to be confusingly similar to the distinctive packaging used by market leading McCambridge Ltd.